Guides
Practical guides for freelancers and small agencies: how to write a proposal, price the work, scope it and follow up. Each one has concrete steps, examples in euros and a checklist you can use with any tool.
Writing proposals
How to write a proposal clients read and sign: structure, wording, what to include and what to leave out, with examples.
- Start here
How to write a business proposal clients sign
The whole method in one place: what to find out first, the sections in order, the order to write them in, and a filled-in sample proposal.
11 min read
-
How to make on-brand proposals without a designer
The minimum brand kit, colour and type rules that hold up, layouts for 16:9 slides, photos, and how to stay consistent across every proposal.
6 min read
-
How to write a web design proposal that gets signed
The structure, the wording and the pricing choices that turn a web design proposal from a document into a decision.
8 min read
-
What to include in an agency proposal
A section-by-section guide to the agency proposal, from cover to next step, and how to keep proposals consistent across a team.
7 min read
Pricing and rates
Set your day rate, price projects and present options, deals and discounts in a proposal, with worked examples in euros.
- Start here
How to set your freelance day rate
Add up what the year must pay, count the days you can really bill, divide, and check each non-billable item is counted once. With a worked example and a worksheet.
11 min read
-
Good, better, best: pricing options in a proposal
Why options beat a single price, how to design three tiers that make sense, and how extras, plans and deals fit around them.
7 min read
-
How to price a website project
From your cost floor to a price the client understands: day rates, estimates, contingency, care plans, extras and VAT, with numbers.
7 min read
Scope and change
Write a scope clients understand, count deliverables, and handle change requests and scope creep without losing the client.
- Start here
How to write a scope of work clients understand
The parts of a clear scope of work, how to make every deliverable countable, and how to handle change requests without arguments.
6 min read
-
Scope creep: how to handle it without losing the client
A decision table for every extra request, a priced change request worked through in euros, and four replies to copy.
8 min read
Retainers and recurring work
Retainer proposals, care plans and hour bundles: how to scope, price and present recurring work next to one-off projects.
Follow-up and presenting
When and how to follow up on a proposal, present your price on a call, and read the signals once the client has opened it.
Acceptance, signing and terms
Getting a proposal accepted and signed: validity dates, terms and e-signature basics, with official sources and no legal advice.
Proposals by industry
Proposal structure and pricing for web design, marketing, SEO, IT, video, branding and more, with sample proposals in euros.
- Start here
Proposal templates by industry: what changes
Keep one skeleton, change seven slots: a table for ten kinds of work and three priced samples in euros.
10 min read
-
Marketing proposal template: structure and pricing
Ten sections in client order, a labelled B2B sample with a retainer, a campaign and an hour bundle, and a template to copy.
9 min read
Proposal, quote or contract
The difference between an estimate, a quote, a proposal and a contract, and when fixed price or time and materials fits.
- Start here
Proposal vs quote vs estimate: what's the difference
What an estimate, a quote and a proposal each promise, when to send which one, and how to avoid the misunderstandings that cost you money.
6 min read
-
Fixed price vs time and materials for agencies
The same project priced as a fixed fee and as time and materials: what the client pays when the work runs short or long, a decision table and clauses to copy.
9 min read
Winning clients
Discovery calls, RFP responses, case studies and the checks that win more proposals before you write a single page.
Proposals your clients actually say yes to
Propozit is free to start, with no card needed. Create your account today and see the plans on the pricing page.