Winning clients

Much of a proposal is decided before you open a document. This topic is about that earlier work: the discovery call, the questions that tell you what to scope and price, how to find out who signs and what the budget is, and when to stop and ask for another conversation instead of writing. The guides map each question to the part of the proposal it fills, give you a call script and a notes page you can copy, and show sample notes turned into a proposal. Start with the guide marked Start here, then use the notes page on your next call.