Proposals by industry
The order of a proposal hardly changes from one trade to the next. What changes is how the work is priced, what you count in the scope, which proof convinces the buyer and what keeps costing money after delivery. These guides take one kind of client work at a time, from websites and marketing retainers to video, photography and consulting. Each one gives the price structure clients in that trade expect, the exclusions to name, and a sample proposal priced in euros that you can adapt. Start with the guide marked Start here: it has the skeleton every proposal shares and a table of what to change for each industry.
- Start here
Proposal templates by industry: what changes
Keep one skeleton, change seven slots: a table for ten kinds of work and three priced samples in euros.
10 min read
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Marketing proposal template: structure and pricing
Ten sections in client order, a labelled B2B sample with a retainer, a campaign and an hour bundle, and a template to copy.
9 min read
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