Proposals by industry

The order of a proposal hardly changes from one trade to the next. What changes is how the work is priced, what you count in the scope, which proof convinces the buyer and what keeps costing money after delivery. These guides take one kind of client work at a time, from websites and marketing retainers to video, photography and consulting. Each one gives the price structure clients in that trade expect, the exclusions to name, and a sample proposal priced in euros that you can adapt. Start with the guide marked Start here: it has the skeleton every proposal shares and a table of what to change for each industry.

Proposals your clients actually say yes to

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