Pricing and rates
Pricing is the part of a proposal clients look for first, and the part most freelancers and agencies rush. These guides show how to work out a day rate that covers your costs, how to turn an estimate into a price, and how to present it with options, extras and deals so the client chooses rather than haggles. The guides work through examples in euros, with VAT handled and one-off and recurring amounts kept apart. Use them to check your own numbers before the next proposal goes out.
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How to set your freelance day rate
Add up what the year must pay, count the days you can really bill, divide, and check each non-billable item is counted once. With a worked example and a worksheet.
11 min read
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Good, better, best: pricing options in a proposal
Why options beat a single price, how to design three tiers that make sense, and how extras, plans and deals fit around them.
7 min read
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How to price a website project
From your cost floor to a price the client understands: day rates, estimates, contingency, care plans, extras and VAT, with numbers.
7 min read
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