Writing proposals

A proposal is where a client decides whether to trust you with the work. These guides cover how to write one from the first page to the signature: what to put in, in what order, and how to say it in the client's words rather than yours. Each guide gives you steps to follow, sections you can copy and the mistakes that lose the deal. Start with the guide marked Start here for the whole structure, then read the ones for your type of work and for the parts you find hardest, such as the scope or the summary on page one.