Solutions
Proposal software for web design agencies
A website proposal is rarely one number: there is the build, the extras, the care plan and how the client wants to pay. Propozit puts all of it in one branded deck the client can price for themselves.

Who it is for
Web design and development studios that sell a build plus ongoing care: new sites, rebuilds and webshops, with hosting, maintenance or a monthly block of hours afterwards. Your clients often compare you with other studios, and the proposal is often the last thing they see before deciding.
Propozit is in early access. Some of what follows is in accounts today, some you can try in the live demo, and some is coming soon. Each line says which.
What the labels mean
- Available
- In Propozit accounts today.
- In the live demo
- Built and public in the live demo.
- Coming soon
- On the roadmap, not built yet.
What gets in the way, and how Propozit helps
-
“The client asks for three versions of the quote: with and without the extras.”
Put the build in as included, the extras as optional, and let the client tick what they want. The totals update as they go. One deck replaces the “with SEO” and “without SEO” versions, and the client stops waiting on you to recalculate.
- Included, optional and choice lines with live totals Available
- Prices on request, shown but not totalled Available
-
“Care plans and hosting get lost next to the build price.”
One-off and monthly amounts are shown side by side, never added into one number. The client picks a care plan from a group, and a commitment deal rewards a longer term. Rules can sweeten the bigger plan, such as an SEO audit free with Care Plus.
- Monthly subscriptions next to the project Available
- Yearly subscriptions Available
- Commitment deals, rules and “save” nudges Available
-
“Our proposals look worse than the websites we build.”
A Propozit deck is a set of designed slides in your colours, fonts and logo, with the cases, team and timeline a web client wants to see. Every slide fits its content to the page, and on a phone the deck becomes one easy scroll.
- Brand settings with a live deck preview Available
- Team, timeline and scope slides Available
- A cases slide filled from your case library Available
- Templates for a fixed package, a project and an audit and rescue Available
- Setup from your website: brand, prices, cases and team Available
An example from the live demo
The live demo is a web design proposal: Northwind Studio, a small web and brand studio in Utrecht, pitching a Shopify rebuild to Halden Coffee Roasters. Both are made up for the demo. The challenge slide sets out the problem in numbers: a shop that takes six seconds to load on a phone and converts 1.1% of visitors. The approach, scope and an eight-week timeline follow, then the team and two cases from food and drink shops.
The investment slide prices the rebuild at €18,500, with a brand refresh (€4,200) and an SEO audit (€1,200) as extras. Care Basic is €290 a month and Care Plus €540, and the SEO audit is free with Care Plus. Pay upfront for 5% off the rebuild, or commit to 12 months of care for 10% off. Try a few combinations and watch the totals and nudges change.

Questions
Can I price a website with a fixed price and a monthly care plan in one proposal?
Yes, that is exactly what the live demo does: a fixed-price rebuild, two optional extras, a content writer to add per month and a choice of two care plans, with one-off and monthly totals kept apart. You can set the same up in your own price list and deck today.
Can the client pay in instalments?
In the live demo the client can spread the one-off amount over three monthly payments or pay upfront for 5% off, and a payment schedule slide shows what is due when. In your own proposals you switch on the payment plans the client picks from, such as 50/50, three milestones or monthly instalments, and set the days within which invoices are due. Propozit shows the schedule; it does not take payments.
Will Propozit read our services and cases from our website?
Yes. Enter your URL when you create your organization: Propozit reads up to 10 public pages and suggests your logo, colours, company details, services with their prices, cases and team. You check every item before it is saved, and it asks you for any price it could not find. Old proposals are not imported.
Related
Proposals your clients actually say yes to
Propozit is free to start, with no card needed. Create your account today and see the plans on the pricing page.